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Persistent launches PaxPro suite of brand management solutions
Persistent Systems has launched PaxPro in India, a suite of
Brand Lifecycle Management (BLM) solutions for CPG, beverages, pharmaceutical
and health and beauty industries.
PaxPro’s BLM suite, is a cloud based offering, that
is supposed to incorporate industry best practices, thus enabling organizations
to bring products to the market faster than they could using only traditional
ERP and PLM solutions. By providing a common platform for the various stakeholders
to collaborate on and by automating compliance and regulatory requirements into
the solution, PaxPro is expected to shrink product introduction timelines and
reduce rework associated with non-compliance, thereby giving product OEM’s
an edge over their competition across the markets they participate in.
Ram Pazhayannur, VP, Products and Solutions, Persistent Systems
said, “The Indian consumer market is growing exponentially and we see tremendous
opportunities for a Cloud based BLM solution that PaxPro offers. Channel partnerships
are key to our success, and we are in the process of identifying the right set
of partners for PaxPro.”
Ravi Viswanath, Business Head, PaxPro said, “several
marquee companies in the US and Europe have been using PaxPro for a while now.
We recently signed-up Aspen Holdings, South Africa’s leading pharmaceutical
company for PaxPro. With the launch of PaxPro in India, we plan to expand our
offerings further to the APAC and Middle East regions, two important markets
for BLM solutions.”
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