30 Minute Interview

Managing people with HCM

Balaji Ganesh, CEO, Adrenalin eSystems, spoke to Nivedan Prakash about Human Capital Management software and the company’s offerings in this space

Balaji Ganesh

Human Capital Management Software

With the emergence of enterprise-wide solutions such as ERP in the early 1990s, the stage for Human Capital Management (HCM) solutions was set. Initially, HCM was one of the offerings that were part of the ERP package. However, in the last few years, the outsourcing boom and the emergence of new industries have placed enormous stress on managing HR giving rise to the need for a core HCM solution.

HCM software helps in streamlining processes, bringing transparency, maintaining updated employee details and easy scale up as and when required. Adrenalin offers various HR solutions starting from making a requisition for labor to conducting interviews, carrying out pre-joining activities, and induction into the company, to the final stage of exiting. Employees can automate self-service tasks like applying for leave, appraisals, training needs and others.

Trends in the HCM software space

Automation is the buzzword in the HCM space. Companies are Web enabling the HR function to get rid of complexities, and boost productivity. IT takes the complexities out of HR and allows proactive management of human resources. It also enables the HR team to shift focus from routine and operational functions and free up time for strategic tasks.

Adrenalin solution automates the routine HR tasks and frees up time for HR to focus on strategic initiatives.

HCM offerings and competitive position

Adrenalin addresses all human capital management areas such as HRMS (Human Resource Management Solution), self-service, recruitment, training, performance management and payroll.

Adrenalin covers all HR processes from the time of raising request for positions to induction, confirmation, employee self-service and separation. We look at human capital as the most important resource in an organization that helps business leaders align human capital to the organizations goals, which is one of the biggest challenges for any CEO.

Unlike the off-the-shelf ERP solutions, Adrenalin is workflow driven and not database driven. Therefore, it easily automates business to employee processes and boosts productivity. We also provide the facility of shift management, which handles requirements such as defining shifts, defining minimum number of people to transport requirements for each shift. This feature is useful for manufacturers and BPO companies.

Go-to-market strategy

We have been catering to businesses in the mid-market segment across 14 industry verticals in almost all tier I cities with key focus on manufacturing and IT companies. As for tier II cities where there is a sizeable market, we plan to reach them through channel partners. We are also using the vendor route to promote Adrenalin in tier II cities. The major hurdle in adoption when it comes to tier II cities is the lack of support facilities.

HCM and people management

Adrenalin, as a solution, aims to bring about a high degree of simplicity to the user and at the same time bringing greater efficiency by automating the range of HR processes.

Today, HR professionals are required to be strategic partners in managing the people resources of an organization. In this new role, HR is responsible to automate key strategic and administrative HR processes, streamline and decentralize employee services and practices; communicate effectively and transparently, and provide on-demand reports and analytics.

Recruitment and training

The recruitment process is just the beginning of a new employee’s experience with the company. To ensure that the investment the business is making in them will benefit the organization quickly, Adrenalin’s Personal Information Management System & Training Management System modules helps both employees and HR professionals effectively manage change for all critical employee transitions.

HCM and talent management

Adrenalin helps achieve the above through aiding in talent management by allowing peer review; the feature of scanning of resource database for right resource within the system for specific skill sets; project the skill sets that are lacking or missing in the system; and suggest the training need.

Roadmap for this fiscal

This financial year our focus is on global expansion. We also expect traction from multinational customers in India to adapt the product in their other locations. With regard to India, we plan to double our customer base and expand to tier II cities.