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Brief
Mobile messaging in the enterprise
Vijay Shukla |
ValueFirst Messaging, an enterprise mobile messaging services
company, recently commissioned the Symbiosis Institute of Telecom Management
to conduct research to understand the current scenario and to map future opportunities
and trends in this space. A three-month long study was conducted by Symbiosis
covering senior management at over 120 large and medium enterprise customers
of ValueFirst from across India. Vijay Shukla, Co-founder & Country Head,
ValueFirst, said, “With a customer base of over 850 enterprises from diverse
segments such as banks, insurance, automobile, FMCG, IT/ITES, manufacturing
to name a few, ValueFirst was uniquely positioned to commission the first ever
attempt to understand and gain useful insights on the current scenario and to
map future trends in the enterprise mobile messaging services in India.”
Enterprise mobile messaging, though at a nascent stage in
India, has shown exponential growth in the past few years. Features such as
cost effectiveness, ease of use, wide reach, easy implementation and real-time
messaging capabilities have driven enterprises to adopt mobile messaging services
to improve their internal and external communication systems. However, the study
revealed that the awareness levels of managers involved in the decision-making
is minimal. About 41% of the respondents admitted that their knowledge about
the enterprise mobile messaging services is either “average” or “poor”,
implying a general lack of knowledge about the industry.
ValueFirst intends to run a series of awareness and education
campaigns aimed at verticals such as Banking and Financial Services, Mobile
Community, Manufacturing, Automobile, ITES, etc., The aim is to reach out to
as many enterprises across various verticals as possible. “Any technology
is successful on a large scale only when it‘s impact is measurable and
it helps simplify tasks. We, at ValueFirst, aim at educating Indian enterprises
about the utility of enterprise mobile messaging. This will, in turn, help enterprises
to apply technology to improve their business
performance,” said Shukla.
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