Brief

Dell chants Simplify mantra

Dell’s new Simplify IT strategy will help customers reduce complexity and costs and turn their IT investment into a business driver. This strategy will use unique methodology and tools to measure operational efficiency, manageability, flexibility and pinpoint ways to streamline how IT is acquired, maintained, and scaled.

Kevin Kettler, chief technology officer, Dell explained that with the explosion of digital data, proliferation of network devices, varied regulatory requirements along with the need to integrate diverse IT systems has made today’s IT environment very complex. He said that at Dell it is believed that IT is a strategic asset and a key differentiator that does not require an army of consultants to implement and maintain. Kettler further added that in a typical IT spend, 70 percent goes into maintenance and only 30 percent is spent on innovation. By turning the discipline of IT into a predictable, reliable and repeatable practice, Dell was focusing on reversing the typical 70:30 ratio to improve returns on IT investment as a business enabler.

Paul-Henri Ferrand, President for the APAC region for Dell said that it was Dell’s endeavor to simplify IT and as an IT partner to its customers, Dell was looking to the simplification of the entire IT lifecycle from planning and purchase to installation, deployment, maintenance and support. He added that Dell’s process leverages standards-based technology, scalable enterprise solutions and a single point of accountability. It works across the spectrum of industry.

Rajan Anandan, Vice President and General Manager, Dell India added, “Dell is treading on a new path to radically simplify IT. India is one of Dell’s fastest-growing markets worldwide and we are looking to partnering with the buoyant Indian industry in becoming more competitive. With our new methodologies to simplify the IT environment, we are committed to making IT a business enabler and helping our customers re-claim time, money and human resources”.