Brief

Datacraft and Cisco bring you EC3

EC3 is a combined initiative undertaken by Datacraft and Cisco. It is the first Experiential Centre for Converged Communication (EC3) and Security Technology Integration Centre (STIC). This initiative aims to educate and create awareness among Indian customers about the advantages of converged communication and equips them to grapple with tightening security issues.

STIC functions with the tagline of ‘understand, experience, collaborate and adopt’. The prime idea behind this is to familiarise consumers with first understanding advanced technology used and then enabling them to help experience its features. This also ensures collaboration of security networks and elements and adapting to these new changes. Akshay Garkel, Consultant, Security Solutions says, “We secure what we sell. It remains to be seen whether companies are looking to patch up information security with systems or are working towards making it a holistic part of their systems.”

STIC helps customers manage risk and compliance thereby preventing theft of information.

EC3 spruces up communication by bringing in more reliability and converged communication makes it possible to do business in real-time. EC3 stands for experience, connect, communicate and collaborate. It thereby helps in communicating effectively and productively independent of people and location. It is customised to each client’s personalised requirements and helps them counter challenges. Their priorities are targeted towards efficiency, growth and resilience. The lab will showcase a wide range of Converged Communications and Security Solutions like perimeter security, intrusion management architecture, compliance management, rich media collaborations, video interaction, unified messaging and enhanced business communications.

The need for real-time convergence has stemmed up from the increasing dependence on e-mail and mobile phones as well as gathering dispersed people and information. Some of the facilities entail getting voicemail in you re-mail inbox, imparting training and giving presentations sitting on one’s own desk, carrying one’s extension to anywhere inside the office, and so on. These will in turn lead to virtualisation, rich media, natural language, modality and personalisation.

With a client list of players like SBI, Bharti Airtel, BSNL and Federal Bank, Datacraft is aiming to attract large organisations which need to collaborate across teams working in different locations. Their initial focus will be on its traditional stronghold BSFI and ITES.