| Facebook launches Facebook platform
In
a massive developer evnt in San Francisco, Facebook officially launched
Facebook Platform. A number of third party applications were also announced,
including Microsoft, Amazon, Slide, RockYou, Box.net, Red Bull, Washington
Post, Project Agape, Prosper, Snapvine, iLike, PicksPal, Digg, Plum and
others. Seventy companies in total are currently developing applicaitons.
Facebook is giving an unprecedented amount of access
to developers. The API would allow, for example, a third party to recreate
Facebook Photos, the most used photo application on the web. Users could
then remove the default Facebook Photos and install the third party version
instead.
Applications can serve their own ads and/or conduct transactions
with users. Ads can basically be shown anywhere that Microsoft ads are
not currently shown.
There will be a special applications area on Facebook
where users can browse and add third party apps. But there is also a crucial
viral component - when a friend adds an application, it is noted in their
news stream on their profile. Clicking on the item brings you to the app,
where you can add and/or interact with it yourself.
Users will also be adding applications to their site,
where others can click and add it to their own profile. The apps will
essentially look like any other Facebook application.
The payoff is two way. Not only do developers get deep
access to Facebooks twenty million users, Facebook also becomes
a rich platform for third party applications.
Facebooks strategy is almost the polar opposite
from MySpace. While MySpace frets over third party widgets, alternatively
shutting them down or acquiring them, Facebook is now opening up its core
functions to all outside developers.
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