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Experian enters Indian market

Experian has entered the Indian market providing value added information services including systems designed to enable Indian organisations to prevent fraud, to maximise revenue and minimise risk by accurate management of their customer information. “India is at the top of our investment list. In this multiphase investment venture we will use our own people and local talent pool for the operations. We have set some very aggressive targets for decision and analytics business,” says Richard Fiddis, Managing Director, Experian.

Experian will provide decision analytics solutions to the Indian financial services and telecommunications sectors. “Our job is to transform the data into information which can be used to form strategies and which can be use in the form of actions to improve the business,” says Steve Denby, Managing Director, Experian Decision Analytics. Experian has indicated its intention to apply for a licence to run a credit bureau in India following publication by the RBI of its Rules & Regulations that establish the framework for sharing credit information and issue a call for license applications. ICICI Bank has already joined hands with Experian to do the business and this became their first client out of their Indian business.