30 Minute Interview

“Voice or IVRS will go a long way in automating back office functions.”

Surendar K, Country Manager, Dax Networks spoke to Dominic K on the latest in networking.

Surendar K

What is MCRP (Mission Critical Routing Parameters)?

MCRP is short for Mission Critical Routing Parameters. These four parameters are reliability, security, interoperability and fail safe.

Reliability is measured by support for Routing protocols and QOS. Once the basic connectivity is assured, MCRP checks for Security which is critical for all enterprises. With the customer assured of reliability and security, the interoperability feature protects the customer from existing and future investment costs. The final feature ensures uptime for the customer.

This trend of MCRP routers, provides the end-users with multiple benefits such as low capital investment, recurring expense only on usage, single point of escalation in case of downtime, clearly defined uptime and year on year cost saving and thereby ensuring maximum ROI.

This emerging trend is a mutual win-win for both the end user and the network Integrator who is be able to achieve high uptime commitment, familiarity of the entire solution and no arbitration making the time for recovery the lowest, cost per user is less owing to low product cost (technology is now a commodity), high volumes and common infrastructure and proactive monitoring owing to single ownership.

Has this concept been accepted?

About a couple of years, after closely studying the needs of its enterprise customers, Dax decided to introduce MCRP enabled routers. Today, the company has emerged as the third largest player in the routing space beating many established brands.

MCRP has not only redefined investment decisions in networking but it has enhanced Dax’s position in the router space. Our router business grew 133 percent year-on-year in 2004-05 and 35 percent in 2005-06.

Dax has acquired 1,750 new customers and sold 14,000 units in the last two years. We have tapped the emerging managed services market that has contributed 10 percent of Dax’s revenue from routers in 2005-06.

What are the latest developments at Dax?

On the technology front, we are currently focusing on Wi-Fi outdoor and Voice and IVRS. With WiMAX showing promising and being patronised by various service providers, Wi-Fi outdoor will complement the WiMAX head end.

Voice or IVRS will go a long way in automating various back office functions. It will be an effective tool for enterprises to interact with their customers with minimal human interference. On the business front, we are moving beyond the consolidation stage in the large enterprise space. We are bringing more focus to our sales team by re-prioritising verticals such as BFSI, education, telecom, railways, PSU, defence, corporate to name a few.