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30 Minute Interview
Weve brought the power envelope down and power consumption has gone back to the Pentium days
Narendra Bhandari, Director Asia Pacific, SSG Global
Developer Relations Division, Intel talks to Prashant L Rao about Intels
resurgence over the past year, the implications of multi-core architectures,
the niches for Itanium and Xeon as well as the companys roadmap.

Narendra Bhandari
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Intels made a remarkable comeback in the past year.
Care to tell us about it?
We introduced the Core microarchitecture in mid 2006 starting
with the desktop and then moving on to the server and finally mobile platforms.
Intel is reaping the benefits of that change and process technology across product
lines. The path taken is to keep a common microarchitecture across product lines.
The ramifications for end users, CIOs, business planners is that performance
goes up by 40 percent plus with multi-core Xeons while at the same time power
consumption drops by 40 percent. Weve brought the power envelope down
and power consumption has gone back to the Pentium days. The upshot is that
system guys can design thinner and lighter blades.
The perception that there is an issue was there for the last two years. That
changed with the Xeon 5300 and 5100 that topped benchmarks across the board.
From the customer perspective, we have an interesting power story. Density is
up, cost is down.
Some form or the other of consolidation is going on. With
virtualisation consolidation has taken on a different meaning. You have hybrid
environments where a box runs a variety of OSs and applications (financial,
warehousing, etc).
Dual-cores on the desktop, quad on the server. Whats
the impact of this?
From the desktop perspective having more cores lets you do two things. vPro
enhances manageability at the platform level. You can manage 500 to 1,000 desktops
without software agents. It involves firmware level communication with machines
going beyond traditional methods. The other benefit is with regard to power
consumption on the desktop which is going down. Even with a dual-core you can
start looking at virtualisation letting you run a service OS and a production
OS. The production OS is the part that runs your e-mail, business applications
et al. You dont get to see the service OS. It is used by IT infrastructure
managers to control, patch and secure your PC. In the past this used to run
as part of your environment and things would pop up in the middle of a presentation
(patches etc). With a service OS the IT manager can do what he wants without
you delaying him. When you are doing something important you dont suffer
because a patch is being updated.
Manageability with vPro will debut in notebooks during the next few months with
Santa Rosa.
Even as the mix of notebooks becomes richer, IT managers do not need two sets
of policies for desktop PCs and notebooks.
Windows Vistas just out. Is it a good thing from
Intels perspective?
With regard to Windows Vista, security and the interface are important and interesting
from our perspective. We have been collaborating with Microsoft for years and
take advantage of their architecture at the OS level. The OS is now fully aware
of the fact that there are multiple compute resources available.
Both Intel and Microsoft seem upbeat about the use of flash-based
storage in PCs and notebooks. Why is this?
The introduction of flash-based storage and use of SSDs for internal storage
allows the OS to save to flash as intermediate storage so that you dont
have to wait for the HDD. The Classmate PC prototype had no hard drive at all.
Itanium and Xeon are two very contrasting stories. How
does Intel see these two processors today?
Servers: Over the past two years we have realised that Itanium
is playing in a very niche segment. The software ecosystem and customer adoption
cycles are extremely long at the high end of the enterprise. Two years is a
trial period for them. Take an advanced platform, for instance one that runs
back-end databases and there are six levels of checks in memory and four levels
of failure in the bus.
The volume leader is the Xeon 5100. We sold a million units
in two months from the launch in mid-July 2006. Here too the spec cycles are
long but not as long as in the Itanium space. We are bringing machines to our
customers by giving them access to log into machines in our lab. They can run
apps and test drive online. People bring in code, set up the test environment.
Sometimes we have to evict customers as there are more people waiting. End-users
and CIOs are interested in performance/watt and value out of the box. Beyond
a point, technical jargon of two vs. four cores or single die is irrelevant.
With quad core we were able to show pretty good volume. Server space apps have
been threaded for many years now. It is easier in the server space to talk to
people about threading. This lines up reasonably well with our Core strategy.
If somebody comes and says that our quad core chip is 30 percent slower then
it is because the user has fine-tuned his application to the metal for an older
architecture and thats working against them.
Intels roadmap seems quite aggressive. Comments?
65nm production is in full volume. Many companies have not yet produced a single
65 nm part. We have shipped at least a few million of those. I havent
seen any from the competition. 45 nm parts are being prototyped and showcased.
Well do testing and validation in the later part of the year. Our roadmap
has us transitioning to 45 nm in 2008 with Nehalem and 32 nm by 2010 with Gesher.
By 2010 we intend to deliver a 300 percent improvement in performance/watt.
The transition window from one process to another is at its shortest ever.
More cores are the stated strategy. Dual and quad and beyond to many cores.
How this scenario will unfold depends upon how customers choose to use it. A
prototype 80 core unit has been demonstrated at IDF. It could end up being a
mix and match of large and small cores to make the same sized package. The question
remains if performance is better with a mix of large and small cores or with
large or small ones. For instance, you could have one large unit for security
and lots of small units for transaction engines. You could also have cores focused
on certain tasks. With artificial barriers within cores you can take virtualisation
to a new level. With a hypervisor you are still sharing certain aspects. You
need a VMM to moderate shared resources. We expect to see multiple hypervisors
and cores going forward.
At the process level as you go down the line from 65 to 45 to 32, switching
state in transistors creates problems. Leakage results in power consumption
going up. Reliability issues crop up. Dielectrics and substrates have to be
carefully measured. By addressing these issues you are able to reduce power
consumption further.
How do we get to think in parallel? Parallelism has been around for 25 years.
At an architectural level start thinking of logical partitions. The logical
unit of computing has to be sizeable enough to take advantage of cores.
Is 2007 going to be the year of WiMAX?
In May 2006 we talked at the corporate level about how we
could get technology to billions through the World Ahead program. Connectivity
is one of the pillars of this effort and WiMAX has to be the transport mechanism.
Accessibility is another issue because you cant expect a device in every
home. Shared devices are the way ahead with pay as you go models. With regard
to content the simplest usage model is at the education level. With regard to
WiMAX: spectrum policy got framed last year. Products using this technology
are being tested by more than 60 carriers worldwide.
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