|
Peer to Peer
Smooth operations
Struggling with insufficient bandwidth and poor application
performance, Kotak Securities enhanced its business operations by switching
to Citrix Presentation Server. By Tanu Talwar
In
the brokerage industry speed, efficiency, accuracy and prompt customer service
are key performance metrics. Any delay in accessing financial information or
recording transactions can be disastrous resulting in a huge blow to a companys
business and reputation. The nature of the industry demands that it be equipped
and armed with the best possible resources and tools available in the field
of information technology to guarantee apt and timely information to its customers.
Kotak securities, is a leading brokerage house headquartered in Maharashtra.
With more than 200 branches running across the country serving over 2,20,000
customers, the company found the going difficult due to the inefficient and
cumbersome IT infrastructure that it had in place. The company has two main
offices in Mumbai, one at Nariman Point and the other at Fort. With the central
server residing at its Nariman Point office, the branch was continuously pumped
with information flowing in from the companys numerous divisions. Connected
via leased lines the company was running applications such as Pervasive SQL,
Tally and Microsoft Exchange. The leased line set up, besides being complicated,
necessitated huge bandwidth to transfer data from one location to another. Moreover,
sending information over leased lines resulted in choking nearly 99 percent
of the companys bandwidth. Due to this the network was unable to guarantee
prompt and timely access to all applications to the companys branches
resulting in a slow and poor information flow.
Struggling to keep up
Swapnil R Patil, Manager- Information Technology, Kotak Securities, says, The
earlier client-server architecture was proving to be quite cumbersome when it
came to accessing data. Due to insufficient bandwidth, employees were not receiving
information in a timely manner. From a business standpoint, if a particular
application was not available and data entry was not conducted at a particular
time, then all the chain-linked activities were affected and the entire business
cycle was delayed. Then again, the company faced hurdles, which could not be
ignored. Our back-office staff at the Fort and other locations, as well
as the auditors during the financial year closing, had problems accessing data
from the Nariman Point office, where the servers resided, explains Patil.
Moreover, insufficient bandwidth made accessing data at remote locations a strenuous
task. This in turn caused the documents to be transferred manually from one
location to the other, wasting valuable time.
The companys entire back end processing was being carried out at Mumbai.
However, poor application performance and insufficient bandwidth often resulted
in slow and delayed generation of the management information system report.
The MIS report generation typically took four hours as printing documents and
over 300 contracts used to slow down the printing process at the Fort office.
Furthermore, with no centralised IT administration, the company had to incur
huge cost besides spending time and effort on upgrading to the latest applications
across its network. Patil says, Prior to the implementation, we were required
to deploy software on all our local servers and devices in order to upgrade
to any new application. This operation consumed immense time and resources.
It took us over three to four days to upgrade any function.
| Kotak Securities Ltd, a leading stock broking house
has been one of the largest IPO distribution firms. With 200 branches running
across the country, the company serves over 2,20,000 customers in 231 cities.
The company has a full-fledged research division involved in macroeconomic
studies, sectoral research and company-specific equity research combined
with a strong and well-networked sales force, which helps deliver current
market information and news. Kotak Securities is also a depository participant
with National Securities Depository Limited (NSDL) and Central Depository
Services Limited (CDSL), providing dual services wherein the investors can
use brokerage services for executing transactions and depository services
for settling them. The companys online division offers Internet brokerage
services and also online IPO and mutual fund investments. |
Wanted: A centralised platform
With offices scattered across the country, Kotak Securities required a system
that could seamlessly integrate its various offices by providing a platform
for centralised administration. With all these recurring problems the
situations was untenable. Looking at the scenario, we started to look for a
solution that would enable us to deploy applications by providing immediate
and fast access to necessary corporate information adds Patil. In addition
to improving application performance, the company was also looking at a way
to reduce its bandwidth demands, as the cost of leased lines was high.
Kotak Securities went in search of a solution. At the time, the company was
faced with two choices, Citrix Presentation Server and Microsoft Terminal Services.
Choosing Citrix Presentation Server was a no-brainer. Patil recalls, We
needed an end to end application delivery system that could offer us application
virtualisation and centralisation. Then again, it had to be able to work across
any network, reduce the cost of management and support, and increase data security
ensuring fast and reliable performance. A number of factors worked in
favour of Citrix including the fact that the compression ratio of the solution
presented by the company was more aggressive.
| Company |
Kotak Securities |
| Industry |
Brokerage house |
| Solution implemented |
Citrix Presentation server. |
| Number of users |
100 users |
| Implementation Partner |
Genesis software |
| Applications Deployed |
Tally (proprietary accounting package), Pervasive
SQL, PMS (portfolio management system), BOSS (customised back-office support
system) |
The implementation
Once decided, the solution was implemented by Genesis Software, over a period
of one week at the companys Mumbai branches. A two-member team from Genesis
Software worked closely with the IT team at Kotak Securities to update the system
and provide comprehensive training. After completing the implementation at its
Mumbai office, a 15 member in-house team went ahead and replicated the solution
across the companys branches, implementing the solution in a span of three
to four months. During this period, the team was faced with the following challenges:
-
- Overcoming inhibitions:
One of the major challenges encountered by the team was to gain approval from
the management to go ahead with the implementation on such a large scale.
Patil states, The challenge was to convince people that the solution
would work and would prove to be effective.
- Availability of quality master data: Having
numerous branches spread across the country, the team had to collate as much
data as possible to ensure that in the future these processes would prove
to be effective and timely.
The team tackled these challenges through training and workshops. In order to
overcome the initial apprehensions expressed, the team deployed a parallel testing
phase and analysed the validity of the solution for a period of two months at
its Mumbai branch before going live nationwide.
Reaping the benefits
Kotak Securities got its first ROI immediately after the deployment since it
was able to centralise IT administration and support which turned out to be
a panacea for numerous IT related administration hassles. The benefit of centralised
administration equipped the company in more ways than one. For once, Kotak Securities
is now able to efficiently manage and monitor its entire IT network. Furthermore,
problems such as insufficient bandwidth that had bedeviled the company prior
to the implementation have now been resolved and it is equipped with continuous
and prompt application access. The timely recording of transactions due to faster
access has resulted in faster reporting. This has further helped the company
improve its customer relations by guaranteeing a quick and prompt response to
queries.
Patil says, Quite clearly, server consolidation has significantly lowered
the IT hardware and administration costs. There is less complexity and physical
movement of IT administration staff. Further, troubleshooting any client machine
in remote locations has become simpler using session-shadowing capability.
Then again, centralised administration has further assisted the company in storage
consolidation, an important event on account of the huge amount of data generated
by the firm.
Additional Payoffs
- Eliminating bandwidth choking:
Pre Citrix, sending data over leased lines resulted in a heavy load on the
network resulting in blocking bandwidth availability. With the Citrix solution
in place the companys bandwidth usage has become minimal and functions
like remote printing and creating profiles are easily managed. Patil adds,
The design of the earlier client-server model was such that it was becoming
difficult to work with key applications. Also, accessing data located at remote
locations was becoming a problem. All these issues have now been addressed
and the operations team is able to seamlessly access all applications as and
when required.
- Significant Cost Savings:
With Citrix, the time required to deploy new applications and upgrades has
dropped from three days to about three hours. Meeting deadlines is no longer
a problem for the firm, as its able to access reports in a matter of
minutes as against hours earlier. In addition, to speeding up the deployment
process the Citrix solution has helped in bringing down the IT costs by substantially
saving on expenditure on bandwidth.
|