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News
Digital Infrastructure Forum
ASUSTek Computer Inc and Exfinity launched an interactive
forum called Digital Infrastructure Forum (DIF) to address infrastructure challenges
in the digital content creation arena. Intense international competition, the
development and deployment of new technologies, the challenges faced in providing
converged services and knowing the details about a customer’s preferences
are a few crucial issues faced by the digital content creation sector. Each
forum will be looking to provide high efficiency solutions that facilitate content
creation.
The inaugural event of the series was on enhancing post-production returns.
In this recently concluded event the focus was on creating high efficiency infrastructure
for post-production. Andrew Tsui, Managing Director, AsusIndia and Parvez Diwan,
Founder, Exfinity presented a relevant solution and a road map for increasing
returns during post-production.
Organisations have limited budgets. Even with such strict
budgets, production houses are investing in the latest technologies
and are looking for an end-to-end digital infrastructure to simplify
the production cycle. Diwan shared his thoughts on how to reduce
these costs. He listed five solutions through which production houses
can succeed with their existing budgets.
The first one was to empower the content creator. He emphasised on getting tools
to suit the object being created. He then spoke about creation of render farms
. The business case for a render farm is to offload rendering to a system that
is not being used by an animator. He then went on to speak about networking,
and the importance of thermal and power management.
Explaining the need for effectively optimising computers and networks, Diwan
said, “Using existing infrastructure and creating a collaborative environment
completely eliminates the need for sequential data transfer among different
workstations and saves a substantial amount of time and effort.” He added
that cost-effective use of Hybrid SAN and NAS solutions with high performance
computers empowers studios to work on large projects in an efficient manner.
Andrew Tsui, Managing Director, Asus India, gave his views on how Asus could
improve digital infrastructure by providing adequate components suitable for
post-production. “The Indian media & entertainment industry is undergoing
a major shift due to which new opportunities are created for the post production
segment Asus aims to offer a product portfolio that caters to this requirement.
Having had the experience of working with this segment internationally, we would
now like to use this platform to share ideas and experience of maximising productivity
of the Indian digital infrastructure scenario,” said, Tsui.
According to FICCI, Indian animation stands at $260 million
and it is projected to be $1 billion industry by 2009. With this kind of growth
projected, there is surely an urgent need to look into the issues faced by this
industry and such forums will help industries in this sector immensely to find
solution to their problems. DIF is expecting to be a regular event.
Andrew Tsui, Altaf Ansari from Asus
and Parvez Diwan from Exfinity |
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