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Brief
Music Legends in new Nokia Nseries
Nokia Nseries, the multimedia sub-brand of Nokia joined hands
with the Indian Music Industry (IMI) to announce , ‘Legends of India’,
a new initiative by both companies which will provide preloaded music collections
on new Nokia Nseries handsets. ‘Legends of India’ was unveiled by
ghazal maestro, Jagjit Singh. Subroto Chatopadhyay, Chairman, IMI, Atul Churamani,
Vice President, A&R, Publishing and New Media, SaReGaMa India; Rajat Quaker,
MD, Universal Music and Kumar Truant, MD, Tips and Vineet Taneja, Multimedia
Busines Director, Nokia India attended the event.
Nokia Nseries, Legends of India enabled phones (N70, N73,
and N91) will contain a compilation of 100 DRM compliant songs by Indian music
legends such as Jagjit Singh, Lata Mangeshkar, Asha Bhonsle, Kishore Kumar,
RD Burman and Mohd Rafi. These enhanced variants of Nseries phones will come
with expanded in built storage when compared to the older versions. The N70
will now come with 1GB whereas the N73 will come with 2GB and the N91 will be
upgraded to provide 8GB of storage and it will also have Windows Media Player
for music management.
Music on the move has become an integral part of the consumer mobile experience.
“Mobile devices have emerged as preferred way of experiencing music,”
said Taneja. These in built tracks will be protected using Digital Rights Management
(DRM) . The songs can not be played unless they are unlocked . Transfer of these
tracks will also be restricted. If a track is transferred to another phone,
the user will be asked to buy the code to unlock that track if they want to
listen to it. This technology will reduce the violation of the copyright laws
and can reduce piracy by a large extent. Chatopadhyay said, “The party
is just starting” and expressed confidence that the fight against piracy
is going well.
With memories up to 8GB, 2 to 5 mega pixel cameras, mobile
television and surfing using Wi-Fi and GPRS bundled in to one single device;
we are coming to an age where PDAs, iPods and digital cameras will be replaced
by a single device.
Jagjit Singh and Vineet Taneja of Nokia |
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