Event

HP’s Shanghai show

Abhinav Singh reports on HP’s annual event: the OpenCall Insight Days 2006 held at Shanghai, China

Hewlett-Packard recently organised its annual event, the HP OpenCall Insight Days 2006 at Shanghai in China. The event aimed at bringing together partners, ISVs and customers, and marked the release of its new offerings that will help telecom service providers launch next-generation mobile services.

The event was dominated by discussions on the IP Multimedia Subsystem (IMS) architecture and the OpenCall Media Platform (OCMP) for telecom service providers. The platform aims at creating and deploying multimedia services incorporating video, voice and data with options for application, media processing and signalling. The company announced the setting up of a real-time multimedia service experience centre in Shanghai, the third such centre after those located in France and the US.

Said Laurent Valluy, Director, Asia Pacific and Japan, Regional Operations, HP OpenCall Business Unit, “The IMS experience centres are designed to help operators create a smooth path from their existing networks to an all IP-based IMS network. The aim of these centres is to provide telecom operators a hands-on environment for IMS solution-testing, proof-of-concept, pilot tests as well as business and market analysis for IMS services. Through these centres, operators will be in a position to learn how to mitigate the complexities of IMS services interaction and simplifying network and services management.”

During his presentation, Steve Dietch, Worldwide Director, Marketing, HP OpenCall Business Unit dwelt on how OpenCall will help network and service providers in having a smooth transition to IMS-based services from their existing networks.

Abdessattar Sassi, Senior Architect, Asia Pacific and Japan, HP OpenCall Regional Operations, focussed his presentation on the HP IMS experience and discussed different applications. G V Kumar, Managing Director and Chief Executive Officer of Xius [an ISV] discussed the challenges in launching new services and efficiently delivering them to subscribers across networks.