UPFRONT

SIM LLC to tap sales intelligence solutions market

SIM LLC is targeting the sales intelligence solutions market in India. The company foresees potential in this area as a majority of Indian IT players are trying to move up the value-chain in order to provide more comprehensive and business-oriented solutions.

“We will be expanding our India operations shortly. Our goal is to become a 100 person-strong company by 2005-06. We plan to open branches at Hyderabad and Bangalore by 2005, and cross the 100-headcount mark. Vijayawada continues to be the headquarters for Indian operations,” says Uma Desu, Chief Intelligence Officer of SIM LLC.

Sales Intelligence enables IT service providers to increase customers and prospects with collaborative/team solutions selling. The process of sales intelligence leads service providers to focus on sales support and solutions selling process.

Satyam’s brand value crosses $1 billion

Satyam Computer Services has valued its brand at $1 billion. The total revenues of the IT major during 2004-05 were at Rs 3,464.22 crore. Satyam is aiming at the $1 billion mark in its revenues this fiscal. According to the company’s annual report, its brand value has been pegged at Rs 4,662.41 crore ($1,065.70 million) during 2004-05 as against Rs 3,462.10 crore in the previous fiscal.

The intangible assets of the company in the form of human resources represents 86.81 percent of the total assets. Satyam has used Lev & Schwartz model for computing the HR value. The HR value is the present value of the future earnings up to the retirement age and in this model, earnings are dependent on age alone. The HR value of the company increased to Rs 16,586 crore in 2004-05 from Rs 11,788 crore in the previous year. As on March 31, 2005, the number of associates were at 17,859 in development and 1,305 in support services.