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Colour:
Making inroads in the Indian market
Colour has always attracted us more than the mundane black
and white images and printing is no exception. The impact
that colour printing can deliver is far more enriching than
black and white.
HP
gets aggressive with more offerings
HP India has chalked out that colour in office is one of the
major priority for the company. The company has been growing
by more than 100 per cent in terms of units and both its laser
printers and MFDs are gaining momentum in the country.
Samsung
wants to join the party
The vision that Samsung has for the next two years is to become
the leader in the digital technology segment and colour in
office is going to play a major role in the company’s
endeavour to achieve this. Aseem Kumar, Senior Manager, Value
Product Head, Samsung India, said, “Printing technology
is one of the high growth areas for Samsung in the coming
fiscal.
Sharp
wants to get sharper
Most of the vendors today are trying to join the colour in
office market. The company recently launched full colour multi-function
digital system AR-C170M.
Toshiba
plans to march ahead
Toshiba is also aware that the colour in office market has
been growing at an alarming pace and it is trying to address
the MFD market quite aggressively.
Canon
making its presence felt
Printing is one of the priority technology for Canon India
and in the value proposition this is one of the businesses
which, the company feels would yield growing revenue.
Gartner
predicts rise in colour market
Gartner forecasts that the unit sales in India will rise from
12,70,378 in 2003 to 15,33,092 in 2008. In many developed
countries, one-third of printing has moved to colour already.
In India, the trend has just started.
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