Symantec updates channel programme

CIRCUIT EC / Mumbai

Ambarish Deshpande

SYMANTEC has changed its channel strategy. The company’s new channel structure is designed to bring about better co-ordination between its partners and their clientele. This change will help the company provide market-specific tools and resources to aid partners such as value added resellers (VARs). In addition, Symantec is set to increase partner benefits by launching new schemes including enhanced technical support, free technical training, deal registration, and pre-release and beta programmes.

“The industry landscape is changing and VARs are now specialising in technologies and vertical markets, enabling them to become experts within a certain market segment. Over the past year, customers have told us that they want market-specific products and solutions,” said Ambarish Deshpande, head for channel and consumer sales at Symantec India. Under the new structure, channel partners will be categorised by the size of the market they cater to, rather than their technical ability and security knowledge. Symantec has also chalked out plans to spruce up technical support for its enterprise security partners and enterprise administration partners. The company is also set to provide instructor-led technical training and free self-paced technical training as a formal benefit to enterprise security partners, enterprise administration partners and enterprise solution partners.