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Voice recognition may enter the mainstream in 5-6 years”
Ashim
Jaidka, director, Embedded Software Group, Microsoft, talks to Prashant L Rao
about the company’s plans for Windows Mobile, its upcoming Portable Media
Centre platform that aims to do for video what the iPod did for audio
l The upcoming Portable Media Centre (PMC) has impressive specifications—up
to 600 hours of audio, 175 hours of recorded TV or 100,000 photos on a 40 GB
hard drive. What’s the target segment for this gadget and by when will
it be out?
Test runs of the PMC are on right now. OEMs are aiming for
a Christmas release (which means PMCs will be in the market from October). The
PMCs I’ve seen are pocket-sized. You can make them smaller but the PMC
is aimed at all media. If you look at digicam sales, there’s a lot of
digital content being created. The next thing people will want to do is get
it on their PCs, take it with them, and share it with friends. Disc prices are
going to come down over time. The first generation of PMC-like devices cost
between $500 and $600…Windows-based second-generation PMCs should cost
less than that.
Are we going to see a lot of handhelds with WiFi support
this year?
There are several Pocket PCs on the market that support WiFi. These include
the HP iPaq 5500, 4300 and 4100, the Dell Axim X3I, and the Toshiba e750 and
e800. All these have integrated WiFi. The Pocket PC platform supports both WiFi
and GPRS, and a Pocket PC device can automatically switch from one protocol
to the other.
Can WiFi-enabled handhelds compete with entry-level notebooks
or sub-notebooks in emerging markets such as India and China?
You can get some basic level of functionality [with a WiFi-enabled handheld].
It depends on the type of application you want to run. For basic word processing
you have PocketWord on the Pocket PC. That said, a sub-notebook is a PC, and
they are almost as small as handhelds. Today you get $600 notebooks.
Is any of Microsoft’s OEM partners planning a sub-$300
Pocket PC aimed at the Indian market?
[If you look at the] Pocket PC as a mass-market device, price is a barrier.
We see a lot of hope in new channels. Cellular operators are bundling Smartphones
with their plans. Motorola has a Smartphone on the Indian market [The Motorola
MPx200 Smartphone].
Is voice recognition going to be a mainstream feature
on handhelds within the next two-three years? You already offer voice commands
but that’s simpler to implement.
We also offer voice recording [in addition to voice commands].
WAV files are used to record voice on both the Pocket PC and Smartphone. A one-minute
voice recording takes up approximately 100 KB of storage. This is a very exciting
technology and Microsoft is investing a lot in voice recognition. It is a challenging
technology that involves understanding different accents and languages. You
have to make sure that people’s experiences with voice recognition is
positive. Maybe in five to six years we’ll see it entering the mainstream.
Where are Microsoft’s embedded platforms heading?
We have Windows Mobile and Windows Embedded Windows CE has 400 components that
developers can pick and choose to create an OS. It runs on ARM, x86, MIPS, SH-3
and SH-4 (Hitachi’s Windows CE-compatible SuperH family of processors).
Windows XP Embedded is bigger than Windows CE, but the embedded image can be
as small as 50 MB.
| Microsoft’s Mobile and Embedded Devices business
includes Windows Mobile software, Windows Embedded device operating systems,
MapPoint, and Windows Automotive. Its revenues in the OND03 quarter came
to $63 million, a nice jump from $38 million in OND02. That said, some of
this growth was a result of MapPoint doing well. Expect this to taper off
since the present growth rate reflects the acquisition of Vicinity Corp
during OND02. While Microsoft’s embedded-OS business unit has shown
the fastest revenue growth among all its business units during H2 2003,
that growth is on a very small base. As of now, embedded revenues account
for only 0.63 percent of the software giant’s revenues. Still, that’s
respectable compared to other players in the embedded market. There was
good news for Microsoft as it signed up BMW and Motorola in 2003. Also,
while actual revenues may be small, being able to influence the direction
that software takes on tens (or hundreds) of millions of mobile devices
can’t be underestimated. |
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