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Leveraging
PLM for manufacturing excellence
PLM (Product Lifecycle Management) is a business approach for deriving
maximum benefit from the product data during the entire life of
the product. PLM initiatives are increasingly being adopted in many
industries.
Towards
a better understanding of customer behaviour
RFM Analysis is based on the assumption that the customer response
to promotions depends greatly on when specific customers last made
a purchase, how often they buy, and how high their purchasing value
is.
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