SAS Asia Pacific registers double-digit growth in 2003

SAS Asia Pacific has announced its annual financial results for 2003, achieving 20 percent growth year-on-year, despite a turbulent software application market segment. This growth is attributed to a strong demand in the business intelligence industry, where SAS sells analytical software to help companies yield maximum benefits from their large amounts of data and drive efficiency in the lean economy. This was further augmented by significant investments in establishing strong local country operations, and SAS’s strategy to move away from selling generic software tools to more packaged software applications geared towards specific business problems.

Based on SAS’s strength in its core and state-of-the-art technologies, the key sales for the period were achieved in the financial markets where the drivers for the increase were risk, credit scoring and Basel II. SAS India too exhibited strong double-digit growth, demonstrating the tremendous value business intelligence has attained in India.