A Mission for the President
Heard of the ‘Bottom of the Pyramid’? At The Indus Entrepreneurs Conference, TiECon 2003, held in Mumbai towards the end of last year, the venerable management guru C K Prahalad postulated his theory on how BOP solutions—rather than BPO—would ultimately be responsible for India’s transformation and the realisation of President Abdul Kalam’s dream of India achieving ‘developed country’ status by 2020.