|
Churn management
solutions key to telco bottom lines
With the fourth cellular operator and CDMA players like Tata Indicom
and Reliance entering the telecom arena, it’s a battle royale
out there. Though customers stand to benefit from the fierce competition
that has ensued, the high cost of customer acquisition has made
it imperative for cellular service providers to understand the reasons
for customer churn and retain them, says Stanley Glancy
|
