Neilsoft partners with ESI and Tribon

Stanley Glancy / Mumbai

Neilsoft, a Pune-based developer, and provider of engineering and CAD/CAM solutions and products, recently entered into tie-ups with ESI Group and Tribon Solutions to enhance its presence in the international market.

Prashanth Chunduri

The tie-up with ESI Group, a leading provider of digital simulation software for prototyping and manufacturing processes, would involve the integration of DiEdifice, a software product developed by Neilsoft for designing high pressure die-casting dies, within ESI’s software environment. While ESI will market the product in the international market, Neilsoft, which owns the IPR, will continue to focus on the Indian market. In addition to ESI’s plans to bundle DiEdifice with its own offering, the company will also look at selling it as a standalone product and leverage this to push its own product. Said Prashanth Chunduri, marketing manager for Neilsoft, “DiEdifice is basically targeted at the automobile sector, which is a large market abroad. We are also tapping the electrical and plumbing segments where there is a huge need for high-pressure die casting equipment. Since we have already established a brand image in the Indian market we will continue to directly market products here.”

Neilsoft has partnered with Tribon, leaders in the shipping segment, to market Neilsoft Outfit Steel in the global market. The module, a new modelling tool for the Tribon M2 shipbuilding system, enables designers to quickly and accurately create and place outfit steel objects into the Tribon product information model (Tribon PIM). The outfit steel objects available include walkways, ladders, staircases, and masts. According to the terms of the agreement, Neilsoft will customise Tribon applications for the company’s existing users and will also develop new tools using the Tribon M2 developer’s toolkit. Said Chunduri, “80 percent of the top shipyards in the world are Tribon customers. This opens up vast vistas for us, as Tribon will now sell the Outfit Steel module to its existing customers and also to all new customers the company garners.”

According to Chunduri, other than the global reach provided by the tie-ups, Neilsoft also stands to gain in terms of huge savings, which it would have otherwise incurred in brand building exercises. The partners will also act as a funnel to push Neilsoft’s services business.

Currently, Neilsoft is in the process of developing several other products for the engineering industry. It plans to launch Neilsoft Cabin Design by the end of this year for the shipping industry. The company is also in the process of developing an enterprise-wide collaboration suite specifically for the engineering industry. Neilsoft will be looking at more international partnerships to market these products once the products are ready. Said Chunduri, “Though we have clients like Kinetic Engineering, Sundaram Clayton, etc, as clients in India, the opportunities in the international market are immense.”