Should Indian IT dive into IP licensing?
For an industry caught between plain vanilla software services and high-end products, the IP licensing model is not only attractive in terms of financial returns, but also builds competitive advantage. IP licensing is definitely the road ahead for smart Indian IT companies, says Srikanth R P

3Com targets enterprises too
Over the years, networking major 3Com has created generations of dependable products. Today, in its new avatar, 3Com will continue to bring in new products that validate its brand promise—doing what is possible through hard work and innovation, and delivering practical products and solutions, says Gaurav Patra

Xerox: Not just a document company
One of the world’s most famous companies is attempting a brand extension. Marketing history shows that most companies fail at brand extensions. But then Xerox isn’t like most companies. Rahul Neel Mani reports

Adobe targets document management market
With Acrobat 6, Adobe is moving beyond pre-press. The document management market in India is just starting to take off and Adobe is in the right place at the right time with a credible solution, says Prashant L Rao