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Business Objects bullish on Indian telecom sector
Stanley Glancy / Mumbai
Business Objects, a global provider of
e-business intelligence solutions, has introduced a new initiative
called enterprise performance management (EPM) for the Indian telecom
segment. Said Rani Goel, worldwide director, Telecom Marketing for
Business Objects, “EPM puts key performance indicators that
put proactive and predictive business management at one’s fingertips.
Telecom operators can increase their revenue by exploiting this
information for cross-selling purposes and also for selling new
services to existing customers.”
The business intelligence tools provided
by Business Objects (BO) promise to reduce fraud and revenue leakage,
which cost service operators billions of dollars every year. The
BI tools help service providers identify profiles and risky behaviour,
and reconcile billable call detail records (CDRs) with actual bills.
The company’s analytics tool helps customers measure and track
churn, which according to Goel is one of the most challenging areas
for most telecom operators, as this is one area which accounts for
heavy revenue losses for most companies.
BO’s solution helps non-technical
business users to create ad hoc reports, format reports and to perform
analysis on data stored in various data sources, including billing
systems, other OLTP applications, CRM systems and datawarehouses.
BO’s enterprise digital dashboard helps senior management to
set and monitor KPI to measure business performance. BO’s solution
for data integration allows customers to extract, transform and
load data from disparate data sources into a single integrated database
environment. Said Goel, “There are various disparate transaction
systems in a telecom company. Hence they tend to build a data mart
or warehouse to consolidate the data in a central repository. Our
business intelligence software can help these companies analyse
this stored information.”
The company is bullish on the Indian telecom
sector and already boasts of customers like BPL Mobile, Bharati
Tele-net and Essar Cellular (Hutch) in the telecom sector. Business
Objects expects the telecom sector to contribute a minimum of 15
percent of its expected revenues from this region. The company is
following a partner-centric model to meet this target and towards
this end has already partnered with major system integrators like
TCS, Wipro, Tata Infotech, Polaris, L&T Infotech and Sonata
for offering solutions and products in India.
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