Issue dated - 12th May 2003

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Front Page > India News > Story Print this Page|  Email this page

India Life Hewitt buys Embrace

Niche HR and payroll BPO player India Life Hewitt, as part of its global expansion plans, has acquired a majority stake and management control (80 percent) in Singapore-based Embrace 2002 Pte.

Going forward, India Life will now build on its capabilities to offer a pan-Asia-Pacific (Apac) solution to large corporations (using India as its key production and delivery base) besides expanding to 12 other countries in Apac, including Thailand and Philippines.

The company plans to invest $5-$10 million over the next two years towards two strategic acquisitions and expansion of facilities. The newly acquired Embrace is a part of Singapore Technologies, a subsidiary of Temasek Holdings—the Singapore government owned holding company with interests in telecom, defence, electronic and real estate with sales of $7 billion.

This acquisition will add customers like Singapore Technologies Group, BenQ, and Nokia from three key countries—Singapore, Hong Kong and Malaysia to India Life’s kitty besides a proprietary Web-enabled integrated HR system called Embrace@Work.

Interestingly, this acquisition will also enable the company to further push for building an ‘Asian Shared Service Model’ targeted at large pan-region MNC players who can now use India as a single-point delivery and production base to cater to the needs of group companies within the Apac region.

India Life managing director Manish Sabharwal said that the Apac region would continue to be the thrust market for the company given the fact that the region did not yet have any well-established regional player.

“The idea here is to offer a regional solution coupled with cost competitiveness India has to offer. Most MNCs today are looking for a vendor who has a regional footprint and who can offer an integrated solution for their group service requirements. In Apac, currently 80-90 percent of organisations still have internal HR and payroll departments, which is a huge market for us to go after,” Sabharwal said.

On the team consolidation front, India Life is looking at hiring 250 people over the next two years to service Embrace, while the current 40-member team of the newly acquired company in Apac will be retained for front-end operations in theregion.

— The Financial Express

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