Goodlass uses IT to “color up your life”
The Indian paint industry is a picture of contrasts. On the one hand, it caters to the industrial paints market with large vendors like Telco or Toyota who require zillions of litres to wrap their cars in beautiful colours. On the retail side is the decorative paints segment, where customers demand unique colours to dress up their homes. To succeed in taking care of such diverse markets, paint majors are relying on information technology. Srikanth R P looks at Goodlass Nerolac, one of the most innovative users of IT in the Indian scenario and tells us how this giant has leveraged IT for competitive advantage