Gavin Wu

While the size of the retail market in India runs into billions of rupees and has been attracting a lot of attention from makers of IT peripherals, it is still a long way before one can say confidently that PC peripherals can be sold via the retail route. But nonetheless, vendors have been attracted by the immense potential of this market and have launched several retail initiatives. The latest vendor to join this pack is Logitech, an established player in the personal interface devices market.

The company is planning a series of retail initiatives to enhance its brand image. Logitech has already set up a retail showroom in Mumbai. What makes this retail showroom unique is the fact that the showroom would only be used for building the company’s brand image and to help customers get familiar with Logitech devices. No sales would take place from the showroom. Gavin Wu, vice president, sales and marketing, Logitech Asia Pacific region, marketing said, “The retail market is a key growth area for Logitech and contributes nearly 85 percent to our revenues. While the retail market in India is yet to emerge in a big way today, the potential is obviously bright. We believe that our retail initiatives would bring us closer to the customer.”

Logitech has also introduced a Logitech Retail Partner (LRP) programme to increase visibility. Under this programme, Logitech plans to cover over 50 outlets starting from Mumbai and Delhi and gradually extending to other parts of the country. Rashi Peripherals, the sole distributor for Logitech in India, would be assisting the company in not only developing the LRP base but also accrediting Logitech’s resellers.