India along with China has been one of the fastest growing markets for PCs in India. While PC sales in India are still not booming, they are way ahead of other markets. Attracted by the growth rates in the Indian PC market, memory major Micron has decided to set up a direct presence in India by establishing a sales office in Bangalore. Additionally, the company has also tied up with Celetron India as its sole national distributor.

Said Phillip Martin, director, international corporate affairs, Micron, “We have been keenly analysing the Indian market and current trends point out to a strong demand for memory. We believe that it is the right time to enter the Indian market and capitalise on the opportunities we have on hand.” In addition to the fact that memory components can be directly sourced from India rather than Singapore as was the case earlier, the direct presence is also meant to tap the growing number of companies doing product design in India. While the focus of the company will start from PCs, going further, the company would look at extending its product portfolio across various devices in consumer electronics like digital cameras, PDAs, cellular phones and conditional access systems.

Further, the tie-up with Celetron gives the company the initial market it needs to tap into. For instance, Celetron is a known player in the electronic manufacturing service space and has forged close relationships with many manufacturers. This gives Micron a ready market to tap. Accordingly, the company will initially concentrate on OEM sales and then look at diversifying as the market expands. As a distributor, Celetron would be responsible for not only importing and distributing memory components but also for providing post-sales support in the country. Celetron would also be responsible for manufacturing as per the design specifications given by Micron. Additionally, Celetron would provide customised Micron chips to local manufacturers.