Recreating the software magic with BPO
The BPO boom seems to be attracting companies in large numbers. After the likes of captive players like GE, and pure-play companies like Daksh, the latest entrants in the BPO ring are software majors like Infosys, Wipro and Satyam. Srikanth R P & Stanley Glancy look at the strategies Indian software players are adopting to tap a market that is estimated to grow to $21 billion by 2008