Brigade, a global provider of business process outsourcing (BPO) and customer relationship management (CRM) solutions, has announced the launch of its BPO initiatives in India. Sri Dasari, the newly appointed president and vice president, Offshore Operations, will head Brigade’s Indian BPO functions.

The company’s expertise in BPO extends to areas like CRM, finance and accounting, human resources, non-production procurement, and the technology that supports these business processes. With over three years of experience and seasoned management teams in place, Brigade selectively distributes the delivery of business processes to its centres in Hyderabad and Chennai, to improve quality and reduce the cost of services.

“India has the potential to become the BPO backbone of the world. With the latest Nasscom-McKinsey report stating that the ITES segment will be driven by BPO initiatives, and with the total ITES market in India pegged at $21 billion by 2008, there is tremendous potential for players like Brigade here. India will be the strategic factor behind Brigade’s growth globally,” says Brigade’s chairman and CEO, Raymond E Bayley.

Sri Dasari adds, “Chennai is a preferred choice for Brigade in India because of the vast pool of IT talent and infrastructural facilities. This centre along with the Hyderabad centre will help us in providing our global customer base comprehensive solutions for the BPO industry. India holds enormous potential for Brigade because of the expected growth in the BPO market. Enterprises around the world are looking at India for all their back-office transactions and process outsourcing. We at Brigade are well set with the right management, skill sets, experience and global foresight to handle this growth.”

Brigade’s India centres in Chennai and Hyderabad will help its customers maximise their RoI benefit from higher quality services through the introduction of best practices and industry methodologies such as ISO 9001:2000 and Six Sigma. This proficiency will also help Brigade service the new HP.

Brigade helps companies maximise shareholder value by acquiring, transforming, and leveraging non-strategic business processes and people into new market-driven organisations.