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Denmark-based
company Navision has been recently acquired by software giant
Microsoft. Yash Nagpal, managing director, Navision
India explains to Stanley Glancy the effect this takeover
would have on its Indian operations
What are the dynamics of the acquisition of Navision by
Microsoft?
The
Microsoft offer for acquisition of Navision was made in April
while the deal was finalised only on July 11, 2002. Microsoft
bought our shares at the rate of $40 each, amounting to a
total of approximately $1.45 billion, which was paid for in
stock as well as in cash. Subsequently, Navision has been
delisted from NASDAQ and other stock exchanges and we are
now the seventh new division of Microsoft, called Microsoft
Business Solutions. Even Great Plains, a US-based company,
which was acquired by Microsoft last year, is a part of this
division.
Microsoft Business Solutions will continue to develop, market
and support Navisions business applications. These applications,
which will now be known as Microsoft Navision Axapta, Microsoft
Navision Attain, Microsoft Navision C5 and Microsoft Navision
XAL, will join the portfolio of products currently offered
by Microsoft Business Solutions.
How will the acquisition affect Navisions India operations?
The
acquisition has not changed anything for Navision India. The
timing has been perfect for the Indian market, as the acquisition
came through just when our solution centres were coming to
the end of their training programme. The company will continue
to be known as Navision India till the integration process
is complete. The synergies are obvious since most of our products
are based on Microsoft applications. Even prior to the acquisition
we worked in tandem with Microsoft India, as a technology
partner and enjoy an excellent relationship with them. The
acquisition has just strengthened this bond and so there should
not be any problem in the integration process. Navision has
65 solution centres in India, which will now be known as Microsoft
Solution centres. We are planning to open up more solution
centres and will touch the hundred mark by the end of the
year. Our revenue targets for the year will remain the same
but we aim to reach $15 million by the end of next year.
How will the new
department function?
Customers
and partners will benefit from the combined product strength
and the global presence of the new division. Microsoft Business
Solutions includes the businesses of Great Plains, Microsoft
bCentral and Navision. The division offers a wide range of
business applications designed to help SMEs become more connected
with customers, employees, partners and suppliers. Microsoft
Business Solutions applications automate end-to-end
business processes across financials, distribution, project
accounting, e-commerce, human resources and payroll, manufacturing,
supply chain management, business intelligence, sales and
marketing management and customer service and support. The
combined revenue for Navision and Great Plains in the previous
year was around $500 million. Microsoft plans to grow this
business twenty-fold in the next few years, which shows Microsofts
faith in the division.
What advantages has the acquisition offered to Navision
in India?
The
Microsoft acquisition has worked to our advantage. Navision
had just entered the Indian market and though our growth has
been fast, it would have taken us time to establish ourselves
like we have in Europe. The Microsoft tag assures customers
of the reliability of our product. Most of our products support
Microsoft Windows NT, Windows 2000 and Microsoft SQL server.
The acquisition has also ensured our products a longer life
cycle. All the investment we had made in the .Net platform
is also comfortable. In the future many solutions will be
sold and supported over the Internet and there can be no better
partner for Internet strategies than Microsoft. Earlier we
began developing a solution when Microsoft announced the launch
of its new platform. But now we can work in tandem, thus reducing
the time-to-market.
How has Microsoft
benefited from the acquisition?
Microsoft
will now be able to advance into the SME market with its .Net
offerings at a much quicker pace. Today, Microsoft is the
biggest provider of business solutions for the SME segment.
Our shareholders have already benefited as they have got a
much better deal than they had bargained for, considering
the stagnant state of the market. This means increased opportunities
for our employees as they are now part of a larger organisation.
Will there be any business
conflict between Great Plains and Navision?
Although,
there are concerns about overlap of products between Navision
and Great Plains, both are strong in different markets. While
Navision is strong in Europe, Great Plains is strong in America.
The geographic share and many aspects of the product lines
are highly complementary. 86 percent of Navisions business
comes from Europe, and 80 percent of Great Plains business
is in the US. There will be major changes in the products
in the long run. But at the moment there are no intentions
of killing off any of them. In the markets in which we are
present only our products will be sold. Great Plains wont
enter any market where we already have a presence.
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