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Recently,
at the annual general meeting of the National Association
of Companies for Technology Training (the apex body of a majority
of computer training institutes), I was witness to some of
the most frank and forthright soul-searching and introspection
I have ever seen in the computer industry. Lending further
credence, I suppose, to that olden-day adage about bad times
bringing out the best in people.
The computer training industry, as we all know, has had to
contend with a gut-wrenching slump last year, and any kind
of recovery is excruciatingly still just beyond the horizon.
Enrolments and revenues have been mercilessly scythed right
across the board. But a ray of hope comes in the unlikely
form of a new sense of purpose amongst the leaders of the
training industry. As an important first step, they have moved
from blaming everyone else under the sunincluding the
mediafor their misfortune, to now, sensibly, turning
the spotlight inward.
Much of the industrys woes emanated from the manner
in which the franchisee model of expansion was being executed.
In the boom time, all that mattered to institutes large and
small was to add on new centres with a frenzy that sometimes
flung reason, quality and even common sense right out the
door. At the peak of the fad, people with absolutely no idea
about what running a computer training centre involvedneither
from the business side nor from a technology perspectivewere
welcomed onto the bandwagon, their aim often being merely
to gain respectability in the neighbourhood and maybe earn
a few bucks in the process. And of course, once in, just to
keep afloat they had to keep packing in the students, no matter
what.
An anecdote related to me by one of the training industry
veterans, describes the then prevailing state of affairs better
than any statistics or analysis could. Visiting a town in
the North, he decided to check up on the competition, located
just a few blocks away from his main franchisee. Posing as
the uncle, he took along one of his young employees to enquire
about courses at the tiny rival institute. The counsellor
there was very helpful but while talking to them her attention
was constantly being drawn to someone or something behind
them, in the direction of the door. This continued for a while,
until he too turned around and was shocked to see that the
distraction was in fact being caused by a cow trying to make
its way through the door! Speaks a lot about the appalling
conditions in which many of these institutes were operating,
opined the veteran, but, on the lighter side, my take was
that all that the counsellor saw in the cow was the possibility
of another recruit for in any case what they were teaching
was just a lot of bull!
Jokes apart, there were definitely a lot of fly-by-night operators
who in the past often thrived by hoodwinking the student.
We have not always been entirely honest, one of
the trainers confessed. The needs of students were not being
met, aptitude tests were an absolute farce and many were so
steeped in their own greed that they paid no attention to
the changing conditions in the technology marketplace.
Small wonder then that, barring a handful of exceptions, the
training industry was blindsided by the tech slowdown. Suddenly
the many inadequacies and lacunae, which were all happily
ignored earlier, became a bone of contention, and disgruntled
students turned away in a huff. The software folk began firing
instead of hiring, and supply outstripped demand. The shoe
was now on the other foot. The training industry in its existing
avatar was choking.
But thats in the past. The training industry is breathing
cleaner air now. All that happened in the last 18 months or
so has served as a much-needed correction. The computer training
industry has played an extremely important role in this country
at a time when schools, colleges and sometimes even institutions
of higher learning were just not equipped to impart any kind
of computer education. While basic computer education will
inevitably become part of the regular school curriculum, the
private training industry still has a lot to offer in several
areas.
This is exactly what NACTT is trying to hone in on and facilitate
now. Its heartening to see a concerted effort to accelerate
the revival and stem the number of closures although
some of the institute closures can only be viewed as good
riddance. The industry is looking to augmenting its capacity
to provide training for the huge requirements of the IT-enabled
services sector, including call centres and such like. Remote
education for advanced courses is another focus area; multimedia
and animation continue to show promise; certification courses
for system and network administration are popular; institutional
computer usage training is gaining ground. Interestingly,
the handful of hardware institutes actually registered positive
growth while others were flounderingperhaps weve
been flogging the software horse a little excessively lately.
Going a little deeper, NACTT also intends to hold workshops
for franchisees to educate them in running the business and
suggesting quality standards that could bring things up to
a uniformly acceptable level. Identifying new opportunities
for big business and initiating direct action for smaller
entities seems to be its approach now.
Noble intentions all, but its really important that
this time around they dont remain just that. Otherwise,
as all recent surveys indicate, were soon going to once
more land up in a situation of lots of jobs to be done and
not enough good people to do them. So there still is a huge
opportunity for the training industry waiting to be tapped
and this time it may just turn out to be bigger than the last.
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Val Souza, Editor
valsouza@expresscomputeronline.com
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