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Issue dated - 01st July 2002

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ISAP aims to reap rich harvest for Indian agriculture

Being an agrarian economy, the agriculture sector is extremely important for India. ISAP, a network of agriculture professionals, plans to bring together agriculturists from across India and help them with vital resources in order to take this sector to new highs. Frederick Noronha has the details

Sometimes, what’s badly needed is just the chance to link up, talk and share notes. One initiative to bring together agricultural professionals from across India is already beginning to show results. In this endeavour, it’s IT that is building bridges.

Called ISAP (Indian Society of Agricultural Professionals), this network has a carefully-charted map of what it plans to do and how it will achieve this. If its ambitious plans work out, it could squeeze out a rich harvest by garnering the potential of IT to benefit the field.

This e-network (also with brick-and-mortar plans) aims to reach out to at least 100,000 agribusiness professionals, whom it anticipates to involve as associates within five years.

The firm has been set up as a Section 25 not-for-profit company, under a provision that allows companies to be set up under Indian law without a profit-making motive.

“The idea is to make it viable and sustainable in five years time,” says ISAP executive director Sunil Khairnar, a B Tech in agriculture and post-graduate studies at the prestigious Indian Institute of Management in Ahmedabad. So far, using the humble e-mail and electronic mailing-lists, ISAP has already been able to start the flow of vital information exchange. You can join the ISAPindia mailing list by sending a blank email to isapindia-subscribe@yahoogroups.com

Varied types of information are put out on this list. Some examples are: Shripad Kanekar in Banda (coastal Maharashtra) is part of a group of farmers wanting to sell up to 20 metric tons of seedless dried Garcinia Indica from the Konkan belt. He’s seeking advice for market linkages.

N N Bhuiya of Assam Plants and Machineries at Guwahati needs to buy cashew-nut grafting (planting material) for distribution in his home state on a large scale. Someone in coastal Goa has a tip off for Bhuiya on this matter. Farmer-journalist and founder of recently launched water forum ‘Jalakoota’, Shree Padre, recently came out with his sixth book on rainwater harvesting. Says Padre: “The book titled Rain Water Harvesting has been released at a time when people are struggling hard for water.” Padre has also authored five books on the topic in the Kannada language. “Rain is free, catch it freely,” is his punch-line.

Ashish Kotamkar in Pune draws attention to a website meant to help Indian farmers bargain better (agmarknet.nic.in). Meanwhile, news coming in points out that Tata Consultancy Services (TCS), India’s largest computer software exporter, has announced a pact with a Netherlands-based firm to develop Web applications for the flower and plant industry.

If you’re on the list, you might also be lucky to learn about an Indian biotech mission to the US and Canada next week to promote co-operation among the companies in the field.

Meanwhile, a Karnataka-based organisation, the Krishi Prayog Parivar, is working in the field of organic, self-reliant agriculture. Due to their efforts, many farmers have switched over to non-chemical, low-input farming. Associated farmers now have a stock of organically-grown paddy, says Anand from Shimoga.

Non-profit, non-political
ISAP calls itself a “non-profit, non-political, non-government and public-interest organisation dedicated to participants in the agriculture sector”.

Its goal is to “enhance rural incomes” in India. This it hopes to do by boosting access to ‘appropriate agricultural technologies and market intelligence’ to the millions living in the Indian hinterland.

One of its goals is to create a national and even international network of food and agribusiness professionals involved “in all business aspects of the agricultural sector.” It also hopes to build and boost ‘agribusiness clinics’ to reach out with the products and services needed by Indian farmers.

Indian agriculture, points out its promoters, contributes some 25 percent of the country’s economy and 65 percent of entire employment. “Therefore, an increase in farm incomes, however modest, will lead to betterment in the lives of 650 million people,” they argue.

ISAP has a number of long-term goals. This includes creating a forum of experts who would provide technical and market information services to farmers and others, identifying highly motivated agricultural graduates and offer training to run agribusiness clinics, and enable professionals with information to add value to their enterprises.

Besides, it wants to hunt for relevant information on technology and markets, and make sure this reaches out to farmers through agribusiness clinics. It also aims to build new linkages for marketing of agri products by helping the dis-intermediation of trade channels to benefit farmers.

Online, offline channels
One more goal is to develop online (Internet-based) and offline info-dissemination channels. “We aim to conduct studies and research projects on post-harvest technologies and marketing of agricultural products,” says Khairnar.

This way, ISAP hopes to meet a number of goals. First, a national (and international) network of food and agri-businesses professionals would be created. This would lead to a few model agribusiness clinics being set up.

This would also possibly lead to a system that identifies highly motivated agricultural graduates and offer them training and project services to help create, in turn, a larger number of sustainable agribusiness clinics.

But is this a scalable project, or just one more of those many show-pieces that works on a micro-level but can’t make a difference to the lives of many?

For India’s size, argues Khairnar, we need something like 50,000 agribusiness clinics. This project aims at building the mechanism that would create agri-clinics on a self-sustainable basis. ISAP says its own focus will be to set up the knowledge network, identify interested agri-graduates, and train them, besides providing the information production and services to keep their agri-clinics working suitably. “Thus the concept of agribusiness clinics becomes scalable and could expand till it reaches every major village in the country,” argues ISAP.

This concept is based on the idea of creating a knowledge network. Together with its knowledge delivery mechanism, it could if effectively worked out reach out to a large number of agri-experts, and rural entrepreneurs who will run the agri-clinics, besides farmers.

To recover costs, farmers using the agribusiness clinics would be charged modest fees for using the information and expert services, in an aim to also make it commercially viable.

Services planned
Services planned include a city-wise or centre-wise network of functional experts. These would be classified according to their domain of specialisation horticulture, vermiculture, pathology, entomology and the like. “We estimate the population of experts to be of the order of 5,000 and we target to have at least 25 percent on our panel within two years,” says ISAP.

Some 100,000 agribusiness professionals will be enrolled as associates in five years time. These could be unemployed graduates, progressive farmers, manufacturers, service providers, buyers and customers of agri products or services, and the like.

Once this it done, it would help to launch and run agribusiness clinics. This would need training, course-content, know-how and managerial inputs. Initial finance for the launch would also be needed.

Currently, ISAP is seeking to build up associates in a number of categories. These include agri-experts (‘pracharak’), disseminator of agri-knowledge (‘prasarak’), agri-knowledge volunteer (‘krishi-sevak’), as partner non-governmental organisations (‘prepak’), as farmers intending to use agri-knowledge (‘krishak’), partner research organisations (‘sanshodhak’) or even as agri journalists writing extensively on agricultural issues (‘lekhak’).

Frederick Noronha can be contacted at fred@bytesforall.org

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