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Bangalore-based
Ittiam Systems is betting big on the low-bit rate CODEC (for
encoding and decoding) space for speech applications. Having
identified this area as a key focus segment, Ittiam has put
together a low bit rate (2 KBITS per sec) and high-bit rate
(8-32 KBITS per second) CODECs for speech and high end VoIP
applications respectively.
The company is now also looking at expanding its market focus
for its products to South Korea and Greater China besides
its ongoing thrust on the US, Japanese and European markets.
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Rajam
says the low-bit rate speech CODEC enables significantly
higher levels of storage and bandwidth |
According
to Srini Rajam, chairman and CEO, Ittiam, the low-bit rate
speech CODEC developed by the company can enable significantly
higher levels of storage and bandwidth. “Normally, speech
CODECs need 8-32 KBITS per second, but out of 2 KBITS per
sec CODEC can enable the storage of one hour of digital speech
for every MB of memory on the system it is used in. Also in
terms of transmission, it is enabled to work on the GPRS network
and can support a unique application for voice messaging on
the network,” he added. Ittiam has already developed
a number of high-bit rate CODECs for the audio segment and
video segment, he said.
“Going
forward, we will build a mixed portfolio for both limited
frequency and high-end applications. Our focus is on two key
business areas multimedia (audio/video) and communication
(wireless and wireline),” Rajam said.
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