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Even
though Baan Infosystems may be a market leader in the ERP
space worldwide, in India, the company controls a mere 8 percent
of the total ERP pie. This has to a great extent been a direct
result of the company’s decision to focus on the manufacturing
segment in the country, unlike peers such as SAP, Oracle and
Ramco. Although the company has a sizeable share of this segment
(30 percent to be precise), the lure of the SME segment with
its promise of fast growth has been something that the company
has not been able to fight off. Says Gopal Madani, chief operating
officer, Baan Infosystems India, “With our time-proof
expertise in modular implementation, centralised/decentralised
implementation, low total cost of ownership and scalability
with a wide range of SCM, CRM, e-commerce and LMS products,
the potential for growth in this segment is huge.”
The SME sector, according to Madnani, not only wants a flexible
scalable solution with low total cost of ownership, encapsulating
all the duties, taxes and export/import requirements; but
also a single point contact for their other hardware and software
requirements. He adds, “Unlike larger corporations which
deploy ERP to get a competitive edge, SMEs look at ERP from
a functional point of view.”
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