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Two
of the strongest trends in networking today are the migration
of Ethernet from local area networks (LANs) to metro area
networks (MANs) and the enhancement of IP networks with Multiple
Protocol Label Switching (MPLS) technology. Most service providers
are familiar with either or both of these developments. But
they may be less aware of the potential stemming from the
combination of the two, particularly for offering premium
service level agreements (SLAs), says Tim Wu
For
service providers building out Ethernet-based networks, or
thinking of doing so, the available return on investments
is an important question. The kinds of SLAs a service provider
can offer are crucial to these returns. First, SLA capabilities
define the scope of potential customers, as certain customers
simply will not purchase services below certain standards.
Second, the difference between profit and loss on individual
deployments may depend on the ability to charge more for services,
such as transparent LANs, backed by premium guarantees of
network performance.
For Ethernet carriers, MPLS is the key to the connection-oriented
capabilities that translate into premium service level capabilities.
In the long run, MPLS will provide Ethernet service providers
a chance to reach those customers once removed and improve
overall profitability.
MPLS and Ethernet
Interestingly, MPLS and Ethernet technologies come from opposite
ends of the network. Ethernet comes, of course, from the LAN,
while MPLS has its origins in the IP core. Metro networks
mark the first and only point of direct interaction between
the two.
Ethernet is by far the most highly deployed network type on
earth, with over 250 million Ethernet devices already connected.
With its domination of local area networking secure, Ethernet
has most recently taken a well-publicised leap into metro
networking.
Metro service providers take the same simplicity and huge
bandwidth capabilities (10 Gbps products are now available,
100 Gbps products are expected within two years) and add long
distance capabilities (40-70 kilometres) and the high-performance
switch-routing equipment suited to carrier environments. The
result is a potent combination of speed, scalability and operational
simplicity that has won many converts.
Leading the deployment of Ethernet metro networks are various
forms of metro service providers (MSPs), including the EtherLECs
and building LECs (BLECs) companies like Telseon, Intellispace,
Yipes and others. But established carriers are now also looking
to metro Ethernet, particularly as a data-focused supplement
to existing Synchronous Optical Network (SONET) and Time Division
Multiplexing (TDM) networks.
MPLS has its origins in the opposite end of networking, the
network core, where its first deployments (by such industry
heavyweights as Global Crossing and UUNET) are found. MPLS
has thus far been deployed to address various backbone network
problems, such as integrating IP and ATM networks, reducing
IP router overhead and solving route propagation problems.
Yet, since MPLS generally adds connection-oriented, path-switching
capabilities to IP networks, it is an extremely versatile
technology. In the metro, its most obvious utility comes as
an instrument for creating guaranteed and secure service capabilities.
How the two work together
In many ways, MPLS and Ethernet are an ideal match. Ethernet
is well-known for its simplicity and comfort-level with IP
data traffic. Ethernet is also known, however, to lack sophisticated
quality-of-service (QoS) capabilities, which may be the key
to its low cost, but is also a major shortcoming.
MPLS improves on Ethernet not by changing what is good about
Ethernet, but by adding desired capabilities at a higher layer
(what some call Layer 2 1/2). When MPLS and Ethernet are used
together, Ethernet is called to focus on only what it does
best point-to-point transport. MPLS, meanwhile, adds the connection-oriented
capabilities that are tools for creating services-backed by
SLAs.
Service level
agreements
Service level agreements have come into the forefront with
the increase of network outsourcing and the greater importance
of inter-office networks. SLAs, from a customers perspective,
are crucial to optimal performance of the enterprise network
and mission-critical applications. From the service provider
side, the ability to offer SLAs both sets the scope of possible
customers and marks the critical point where network features
translate into additional revenue.
The phrase service level agreement, refers to
a contractual agreement between the service provider and customers,
wherein the provider guarantees a certain level of service.
Obviously, the guaranteed level of service can differ from
customer to customer, as does the amount charged for such
service levels, thus creating a differential pricing strategy
for service providers. Traditionally, typical subjects of
negotiation are:
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Network availability (minimum guaranteed)
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Path/PVC availability
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Average round-trip network delay
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Effective throughput (network performance, burst allowance)
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Service restoration time
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Billing methods (per usage or flat rate).
Over the last few years, SLAs have come to include more of
a focus on application performance and other end-user metrics,
such as:
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Application availability
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Application response time
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Performance in certain time windows.
Many customers simply will not buy services that do not come
with certain levels of SLAs. If a transparent LAN or externally
hosted application is mission critical, one can expect a service
offering without a certain level of SLA to be a non-starter.
SLA capabilities are, therefore, a direct determinant of a
service providers potential customer base; hence the
importance of premium SLA capabilities.
Using Ethernet to create transparent LAN services
Ethernet is used in native form to offer transparent LAN services
(TLS) backed by a SLA, but the result is less than ideal.
Most of the problems arise because Ethernet is a Layer 2 technology
ideally suited to handle point-to-point connections or LAN
broadcasts.
Although carriers can currently offer SLAs over Ethernet networks,
these SLAs have significant shortcomings, including lack of
bandwidth reservation, slow recovery from network failure
and scalability limits. Transparent LAN services using 802.1q-based
virtual local area networks (VLANs) illustrate these shortcomings.
First, it is difficult for the service provider to offer a
guarantee of network throughput using native Ethernet. Second,
native Ethernet provides less-than-ideal resiliency features.
The gold standard in this area is SONET, with its guarantee
of greater than 50 millisecond recovery time from fibre cuts.
This feature accounts for the ability of service providers
to achieve five-nines reliability and sell SONET-based services
at a premium.
In contrast to SONET, Ethernet relies on spanning trees to
provide network resiliency. Unfortunately, spanning trees
are not a good answer for metro area networks. They can take
over 30 seconds to recover from an outage, fibre cut or switch
failure. Rapid spanning tree technology is an improvement,
but still taps out at about a full second for reconfiguration.
Finally, the Ethernet model comes with profound geographic
limitations. The TLS services will be limited to the single
network in question. A service provider, ideally, would like
to offer SLAs, not only within a single Ethernet network,
but across wide area networks (WANs), as well. This ability
allows a service provider to generate revenue from customers
connecting offices across the country.
The path to long-term profitability
Service providers can create a long-term profit model by implementing
MPLS technology. Consider a moderately successful mid-sized
company earning an 8 percent operating margin on revenues
of $250 million and a subscriber churn of 20-percent-per-year.
Adding MPLS-enabled customised services can quickly lead to
substantial gains. The provider can offer premium-level TLS
and other services, along with nationwide and worldwide connectivity,
producing a 3 percent growth in new subscribers. In addition,
targeting high-churn customer segments with customised MPLS-based
services may reduce churn by 3 percent. And, migrating existing
customers to premium SLA packages can reasonably be expected
to produce a 2 percent improvement in average revenue per
subscriber.
Collectively, these modest improvements will deliver an 8
percent boost in revenue. Conservatively assuming that the
incremental services revenues carry a 50 percent operating
margin, then the overall impact of this program will be a
50 percent improvement in operating profits.
The Ethernet Revolution is well underway. But
it will take MPLS and similar technologies to add to the enthusiasm
and stronger profit models for service providers.
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