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| Parasrampuria
says the launch reinforces the company’s commitment to
offering the most innovative products |
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on the heels of the successful launch of iBrain and iBall,
The Best IT World (India), the Rs 540 million IT products,
services and solutions company, has launched the iKey range
of keyboards. “This,” says Sandeep Parasrampuria,
director of the company, “is a sign of our renewed commitment
to providing the IT world with the latest innovative products
and value for money. Till last year, we were involved mainly
in sub-distribution. With the launch of iBrain in May, we
embarked on a branding exercise and followed it up with iBall
in September end and now iKey.”
iKey covers a wide range of products-from the beginner level
Soft Key (107 keys with rugged and long lasting features),
Maxi Key (126 key multimedia keyboard, a boon for any keyboard)
to Power Key (the multi-tasking keyboard being launched for
the first time in India). Says Parasrampuria, “Power
Key makes computing a pleasure. It has many one-touch keys
that perform tasks so easily and comfortably that it renders
every other computer accessory useless.”
Commenting on the hardware scene, Parasrampuria points out
that things have pretty much stabilised in this segment and
there not be further changes at lest for the next few quarters.
He adds that this is a time for consolidation and the company
will be focussing on establishing itself as the vendor of
choice in the products space. He says, “The Indian PC
market has grown phenomenally. Even though growth rates have
fallen in recent times, the potential in this market is still
huge and this is what we plan to tap. In the years to come,
we will make this one of our main thrust areas.”
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